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of 1,239 organisations in the US, Europe, & Australia revealed that they suspect their international research data might be inaccurate in some way. The quality of data was highlighted as the main concern for cross-border expansion. (*The Global Data Quality Research 2015)
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that B2B marketing should target the highest-level executives. In REALITY 81% of employees not in the C-suite influence purchasing decisions while While 64% of the C-suite has final sign-off. (The Changing Face of B2B Marketing, Google, 2015)
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